THE TROUT

This is what it’s all about, right? Trout are the reason we visit these rivers, season after season. The wild trout is a worthy challenge for our skills, presenting us with an ever-changing puzzle. The trout gives graciously one day and is impossible to fool the next. And yet, we sense that chasing these trout is a fair game — an honest test. Because when we do solve the daily mystery, the trout comes to hand. And then we release it.

A company called Troutbitten surely needs a good looking fish. And Josh Darling of Wilds Media created this instantly iconic trout design.